I thought a good way to launch the first CryoUSA blog would
be to take a look back at the journey we’ve been on. Although we just celebrated our first
official year of existence, we’ve been laying the foundation for the past 4
years within the sports community. Have you ever tried to take a drink out of a
fire hydrant? We feel like we’ve been
doing that every day for the last 4 years.
It’s been a fantastic recovery ride.
The highlights start with US Track and Field athletes at the US Outdoor
Track & Field Championships in Des Moines and then top college football
prospects at Coach Tom Shaw’s Performance Camp at the ESPN Center in
Disneyworld, Florida. From there we
started working with Alberto Salazar and the Oregon Project at Nike Corporate
Headquarters in Beaverton, Oregon. After
that, a whirlwind trip to New York City to set up shop at the Nike Store for
the Marathon and then back a month later for a spot on the Dr. Oz Show. Flash forward to Spring of 2011 and an
initial visit from Casey Smith, the Mavericks trainer, and Jason Kidd, a
Maverick at the time. The next day,
Jason Kidd brought back Dirk Nowitzki, Jason Terry, Shawn Marion, Tyson
Chandler, and Brian Cardinal and the rest is history – Mavericks win the NBA
Championship. At this time, CryoUSA was
officially formed and located in the Park Cities Medical Plaza in University
Park, Texas.
Today, CryoUSA has 6 NBA teams using our amazing process
with the list growing daily. Our next
frontier is professional football with the foundation already in place with the
Dallas Cowboys after a very positive response at one of their spring minicamps
– more than 60 players experiencing the best natural recovery tool on the
planet. Stay tuned for more information
on CryoUSA’s involvement with this franchise.
We’ll soon have some exciting announcements with professional baseball
and hockey as well.
And while all this work was being done, we were building the
most important part of our business – our loyal customer base. It’s been the most rewarding part of our
journey seeing the progress, recovery and healing our process has brought to so
many amateur athletes – young and old, along with anyone and everyone looking
for pain relief and recovery from various ailments, surgeries or injuries. Its been a pleasure getting all our athletes
back to competition and training while feeling and performing better. So thank you to our running groups, our
triathlete groups, our cyclist groups, our working moms, our soccer moms, our
weekend warriors, our marathoners, our golfers, our soccer players, our tennis
players, and…well, I could go on and on.
If you haven’t yet tried the CryoUSA experience and are
intrigued then come by our Snider Plaza address or our McKinney address and
check us out – we promise you won’t be disappointed and quite possibly you may
become addicted! But that’s a good thing
with Whole Body Cryotherapy because it’s all natural!
-Eric Rauscher
Managing Director, CryoUSA
-Eric Rauscher
Managing Director, CryoUSA
